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Business & Power · 17 October
Why Can't Starbucks Beat Vietnam's Coffee Giant?
Starbucks once reportedly wanted to buy Highlands. Today both compete in Vietnam, but the surprising story is what Highlands understood about everyday…
4 MIN READ
Business & Power · 15 October
What Happened to Da Nang's Cocobay?
Cocobay was sold as an ambitious resort investment. When the promised payments stopped, it exposed the risks of treating uncertain future bookings as…
4 MIN READ
Business & Power · 9 October
Why Is Jollibee Everywhere in Vietnam?
Jollibee became a leading fast-food brand in Vietnam without the largest store network. The interesting part is how it earned a place in a market alre…
4 MIN READ
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Who Really Profits From Mixue’s Ice Cream Empire?
I went looking for Mixue stores in Vietnam and found locations that had disappeared. That search led me into the busines…
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